A gastronomic perfume

From March 15th until 18th took place the Egast exhibition in Strasbourg. On that occasion our partners SmellMarketing and AirBeauty were present, and were able to demonstrate their know-how in term of scent marketing. Feedback on these 4 days placed under the signs of meetings, sharings, innovations and discoveries. 

salon égast

A tasty exhibition

The Egast exhibition took place every two years in the famous city of Strasbourg, and aims to bring together the professionals from the gastronomy. But also the professionals of equipment, food processing industry, services and tourism. 

This is a great opportunity for all the gastronomic fans!

Particularly attractive by its professionalism, this exhibition is also attractive for its location. In the heart of the Europe capital, this event attracts also “its German, Swiss, and Luxemburg neighbors, and every exhibitor benefits of a great customers potential and a wider catchment area.”

This year in honor of its 15th edition, the exhibition was opened by famous personalities: the high gastronomy “chef restaurateur” Anne-Sophie Pic, and the french actor Pierre Arditi.

And it was a real success! Indeed, this event brought together several prestigious references exhibitors, such as Nicolas Feuillatte, Paul, Nespresso, and others which came from all the France, Germany and Austria.


 A perfumed exhibition

This year, on the addition to the culinary art, the perfume had also its place during the égast exhibition. Indeed, our partners: SmellMarketing and AirBeauty had the opportunity to expose the Zéphyr and Xénon diffusers, and to perfume their stand with a green tea scent.

The scent attracted a lot of guests…

who felt immersed in a quiet and sophisticated atmosphere when they arrived...

In addition to their stand, Air Beauty and Smell Markerting have also perfumed the professional entrance, a surface around 400m2

Performance noticed and appreciated by the management, the visitors, and the hostesses who were delighted of the result!

That’s allows to imagine new scent atmospheres for the next edition…


Find out all the photos of Smell Marketing and Air Beauty during the Egast exhibition on our Facebook page.

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