Archivos de Categoría: Aplicaciones

La evolución del Marketing olfativo

El Marketing olfativo constituye una inagotable fuente de ideas y se utiliza frecuentemente para atraer y retener a los visitantes. ¡Y con la era Digital surgen nuevas combinaciones! El Marketing olfativo utiliza los olores (fragancias) para desarrollar la comunicación relativa a un producto o a un punto de venta. Como confirman numerosas experiencias, permite incrementar…
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Las marcas y el marketing sensorial

El marketing sensorial utiliza nuestros sentidos para favorecer el acto de compra en una tienda. Las grandes marcas que recurren a él, asocian a veces su nombre a una fragancia muy específica para atraer y conservar a sus clientes. Los olores ejercen un enorme poder en nuestras emociones estimulando recuerdos que a veces se remontan…
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The benefits of aromatherapy and essential oils

Classified as an alternative medicine, aromatherapy uses essential oils to treat or improve health and well-being. As its name (aroma and therapy) suggests, the notions of fragrance and treatment are associated and essential oils form the basis of aromatherapy. Be careful not to confuse aromatherapy, which uses essential oils, with herbal medicine, which uses all…
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The benefits of scent marketing in retirement homes

Scent marketing contributes to the well-being of older people living in retirement homes.  Residents of retirement homes and geriatric care homes spend 90% of their time in enclosed environments where air quality is not always the best. Scent marketing has many benefits for the residents and projects a positive image of the home to visitors.…
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Olfactory marketing, a direct connexion with our brain

Don’t get confused; olfactory marketing is not the result of chance! It is based on a well-known function of our brain. The area of ​​the brain that records our memories is also the one that records our emotions (the limbic system). Thanks to the neurons, the olfactory bulb is directly related to the limbic system.…
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Scent marketing for your store

Bring a real sense of wellbeing in your store and discover multiple benefits of scent marketing Even if we are not always aware, our sense of smell has an influence on our behaviour, our emotions and sometimes, deep hidden memories reappear. Scent marketing is the final step to a global and coherent marketing approach. It…
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Olfactory marketing origins and applications

Olfactory marketing is playing with fragrances to awaken our memories and emotions Have you ever noticed or rather smelt a particular fragrance in a store, the lobby of a shopping centre, an office or a parking lot? This is what is called an olfactory sensorial experience. There are many olfactory marketing applications Olfactory marketing uses…
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Ambient fragrance in commercial centres…

Commercial centres often use ambient fragrance to increase customers’ satisfaction and comfort.   Did you already find yourself in a store or a commercial centre where you could smell a nice fragrance? Wasn’t it pleasant nor appealing? You most probably keep a good memory … You are in fact reacting to olfactory marketing …  …
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A perfumed book

Through many travels in the Middle East and in Asia, the historian Catherine Donzel made of the perfumes’ universe a passion that she passes through a book. Some of our articles such as “A perfume story” or “7 olfactive families” are inspired of this book rich in fragrance. Discover its summary:       The perfume through…
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30 years dedicated to scent marketing

The scent marketing is definitively anchored in our life. It is present in the media, in schoolbooks, in several brands, etc. A proof of its presence in marketing tools. Do not underestimate the sense of smell    When we talk about sensory marketing, we think about 5 senses. However, the sense of smell is never the first mentioned and is…
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