Archivos de Categoría: Difusores de perfume

Las marcas y el marketing sensorial

El marketing sensorial utiliza nuestros sentidos para favorecer el acto de compra en una tienda. Las grandes marcas que recurren a él, asocian a veces su nombre a una fragancia muy específica para atraer y conservar a sus clientes. Los olores ejercen un enorme poder en nuestras emociones estimulando recuerdos que a veces se remontan…
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El marketing sensorial según Natarom

Desde hace ya unos cuantos años, el marketing sensorial se ha convertido en una práctica generalizada. ¿Por qué los perfumes han pasado a ser tan populares e indisociables de una imagen de marca? El marketing sensorial aglutina todas las técnicas de marketing destinadas a utilizar nuestros sentidos para favorecer la compra de un producto o…
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Natarom your expert in olfactory marketing: New address and new website!

Olfactory marketing is expanding. Natarom grows, moves and launches a new website. Natarom’s new website: modern, user-friendly and answering to most of your questions related to olfactory marketing, our site is now a true digital showcase for our partners and customers. You will find various sections, olfactive ideas for your own business, a blog and…
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The benefit of ambient scent for your offices…

Today, more and more areas are equipped with professional ambient scent diffusers.   We spend many hours in the office, a living space often very confined ... Whether in a lobby, an open space, an individual office or a meeting room, we are consciously or unconsciously affected by the air we breathe. Olfactory memory Intimately…
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30 years dedicated to scent marketing

The scent marketing is definitively anchored in our life. It is present in the media, in schoolbooks, in several brands, etc. A proof of its presence in marketing tools. Do not underestimate the sense of smell    When we talk about sensory marketing, we think about 5 senses. However, the sense of smell is never the first mentioned and is…
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Natarom celebrates Christmas at Vaux Le Vicomte

After having celebrated the “Palais du Chocolat”, the Vaux Le Vicomte castle dressed up its most beautiful Christmas decorations in order to make alive a historic journey in a magic atmosphere. Once upon a time Christmas at Vaux Le Vicomte Every year during the holiday season, the Vaux Le Vicomte castle turns into a sumptuous…
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Aqualoft & Natarom, a collaboration in the heart of well-being

Fitness is one of the major actual trends. Discover through this interview the Aqualoft clubs’ success.   1)     Fabien Lafage, director of these sport rooms talks about the Aqualoft concept, spaces, services, dedicated entirely to the clients well-being: Aqualoft is : 3 fitness clubs which are located in France, in Saint-Thibault des Vignes, Rueil-Malmaison, and Aix-en-Provence.…
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Essential oils serving retirement homes

With more than 540 000 beds in residential homes for elderlies, it becomes indispensable f or those complexes to place the well-being of its residents as a priority! You can discover here how the sensory and scent marketing contributes to this. 1)      Elodie Frouart, psychomotor therapist for 7 years, introduces the Sofia residence : The…
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