All the lovers marked February 14th on their diary because it's Valentine’s Day. On this occasion several public places play the sensory marketing card. Discover how your 5 senses are heightened.
Love of the senses
In order to immerse the consumer in the Valentine’s Day atmosphere, many marketing technics, among others the sensory, are settled.
Indeed, the stores decorate their most beautiful window with heart, cupidon, roses, red paper, etc. while exposing their flagship products which could be the ideal present to offer to your beloved one.
Decorative objects used by different type of brands such as cloth stores, luxury stores, florists, and even bakeries, (as you can see on the picture below), all this with the aim to attract the customer’s eye.
Some restaurants make of the sensory marketing their principal source of differentiation because they compose a special Valentine’s Day menu in order to amaze your taste buds. They also create a "romantic" table decoration pleasant at the same time for the eyes and the sense of touch, they diffuse a special background music for this occasion, and the smell of the dishes opens your appetite.
By the way, talking about scent, which one could be associated to the Valentine’s Day?
Love is in the air
Certain events can have particular scents, as we show you in this article.
Regarding the Valentine’s Day, a floral smell and mainly a rose scent can be an efficient way to seduce the consumer. Indeed it's a pleasant fragrance, but it's also the evocation of some bunches offered by your companion.
The chocolate aroma can also encourage to buy because besides wanting to give the pleasant temptation to taste it, it is a present often offered during the Valentine's Day.
Finally sweet perfumes, such as confectionery, can be a good scent logo for lingerie shops, also very busy during this holiday. Especially because this type of smell generally evokes the notions of greed, of pleasure …
And you, what will be your Valentine's Day present, and with which perfume note!?